Real Time Analytics Supports Profiles - Analytics Blog
October 23, 2012
Good news everyone!
Make better decisions in AdWords with your Google Analytics data - Analytics Blog
October 14, 2012
If you're not yet integrating AdWords and Analytics data, today is a great day to start.
Companies not joining up online and offline data will be left behind by their competitors
October 3, 2012
News for the marketing & media industries in the UK, with stories, job search resources, events listing, and features.
Google Tag Manager: New Google Product
October 29, 2012
Today Google announced a new product to the world: Google Tag Manager. It is an extremely important addition to marketers, as it allows them to add or remove tags used for marketing and measurement without the need to ask from webmasters to change the website code. According to the Google Tag Manage...
Mobile-friendly sites turn visitors into customers - Analytics Blog
September 27, 2012
Some interesting stats on the importance of having a mobile-friendly site in our recent post - check it out if you haven't seen it yet.
Social that Adds Up - Analytics Blog
September 25, 2012
Couldn't make it to our Webinar last week on social measurement? No problem, it's available to watch on-demand here.
How Posadas uses Event Tracking to analyze conversion funnel abandonment - Analytics Blog
September 20, 2012
Great case study to check out on one of the most important features you have access to in Google Analytics: the conversion funnel
Social that Adds Up: Performance and Measurement - Analytics Blog
September 15, 2012
Join us for a webinar Tuesday, September 18th 11am PT, in partnership with Hootsuite, to learn how we can make better decisions based on performance metrics of social networks using Google Analytics social reports. Register today, it’s open to everyone!
Data Is Useless Without the Skills to Analyze It
September 14, 2012
Are you "big data" literate?
Mobile Marketing 2015: Rethink Customer Acquisition, Intent Targeting
September 7, 2012
Mobile platforms, smartphones / tablets, present incredible opportunities to re-imagine customer + data acquisition, & behavior/intent targeting. Learn how.
How One Online Food Retailer Increased E-commerce Sales By 70% In Key Regions - Analytics Blog
September 6, 2012
LaTienda is an award-winning, family-owned business supporting artisanal firms in Spain. The firm works with small family-run businesses, many of which are dedicated to centuries-old food-making traditions. With warehouses in Williamsburg, Virginia and Alicante, Spain, the company ships hundreds of...
Multi-Channel Funnels: Webinar, Checklist, Tips & Tricks - Analytics Blog
August 30, 2012
Understanding the customer journey, from consideration to conversion, is no easy feat. But with tools like Multi-Channel Funnels (MCF) in Google Analytics, we’re working to make it easier to uncover new insights and opportunities to improve marketing performance. As Google’s Global Program Manager f...
Get To Your Data Faster: Announcing Shortcuts In Google Analytics - Analytics Blog
August 29, 2012
If you like efficiency, you'll love today's announcement.
Are you using the relevant new features for Google Analytics? | ClickThrough Marketing
August 29, 2012
Google Analytics 5 is now out of beta testing. Image: Flickr Last month Google officially retired the old version of Google Analytics meaning that everyone
Re-imagining Google Analytics to support the versatile usage patterns of today's users - Analytics B
October 30, 2012
[Just announced]: Read our big news today from the annual GA Summit.
Mobile App Analytics Updates And Public Beta Launch - Analytics Blog
October 26, 2012
We're continuing to make Mobile App Analytics even better. Read what's new in today's post.
Getting Started with Google Analytics Webinar
August 30, 2012
The basics you need to know to get started with Google Analytics. Topics: * How Analytics can help you with your business goals * Analytics reports for the m...
The 5 Top Google Analytics Reports for Social Media Marketers
August 25, 2012
5 top Google Analytics reports to demonstrate the value of your social media marketing practice.
Automate Google Analytics Reporting using Google Apps Script - Analytics Blog
August 24, 2012
Many people have been asking for a simple way to put Google Analytics data into a Google Spreadsheet. Once the data is inside a Google Spreadsheet, users can easily manipulate Google Analytics data, create new visualizations, and build internal dashboards. So today we released a new integration that...
Don't Miss What's New In Analytics Each Month: Opt-In For The Product Update - Analytics Blog
August 22, 2012
Google Analytics is constantly being updated to provide you with powerful analytical tools and the best user experience possible. As a marketer or analyst, keeping up with these regular changes, updates, and tools will help you be more effective. You may already refer to our blog, Google+, and Twitt...
Analytics And Testing: What Comes First? | Testing & Usability
August 20, 2012
Should you start the conversion optimization journey with a test or with a deep data analysis? Learn more about how to get your optimization up and running.
4 Ideas for Better Social Media Measurement | ClickZ
August 17, 2012
Measuring social as part of a formalized process will provide insight into your results and help you make data-driven decisions.
Make the Web Fast: Measuring performance with Google Analytics Site Speed reports — Google Developer
August 15, 2012
How well does your site perform? Are the slow pages affecting your conversation rates or driving away potential visitors and clients? In this perfcast, we will talk with Justin Cutroni and Ilya Grigorik about the new "real user measurement" (RUM) capabilities available in Google Analytics: we will...
August 14, 2012
Analyze your ROI for AdWords campaigns, ad groups, and keywords.
Tech Briefings – Video Series » Blog Archive » Google Analytics: Data for the Evolving Digital Wo
August 11, 2012
Tech Briefing Videos » Data Collection » Google » Google Analytics » Metrics » Google Analytics: Data for the Evolving Digital World
How To Make Good Use of Big Data
August 12, 2012
Your web analytics data should account for visitors from each channel (online and offline), the cost of acquisition, sales, leads, and company money saved. All of these metrics must be measured by your organization's business objectives.
Webinar this Thursday: Multi-Channel Funnels - Analytics Blog
August 8, 2012
Over the past few months, we’ve hosted a series of webinars on marketing attribution, exploring how you can get better results by understanding and valuing your customers’ full journey -- from the first ad they see until they make a purchase.
How To Manage & Measure Local PPC Accounts
August 7, 2012
In my last column, I looked at some of the differences between small and large accounts as the best practices vary for each. In this column, we’re going to specifically focus on one of the most common small accounts: local accounts; and examine some of the best practices for this type of small accou...
Introducing the Multi-Channel Funnels Reporting API - Analytics Blog
August 2, 2012
Measuring how marketing efforts influence conversions can be difficult, especially when your customers interact with multiple marketing channels over time before converting. Last fall, we launched Multi-Channel Funnels in Google Analytics, a new set of reports that help shed light on the full path u...
A simpler way to re-connect with your website visitors - Analytics Blog
August 1, 2012
Google Analytics has always provided powerful tools to help you better understand your website visitors and improve their experience. Some of you have also started using insights from your website to optimize your remarketing campaigns and re-engage customers who have visited your site. But this has...
Tracking Adjusted Bounce Rate In Google Analytics - Analytics Blog
July 26, 2012
Have you ever wondered how many visitors really pay attention to your website before exiting the page? Have you wondered how many of those “bounced” visitors will remember where they’ve been in future? How many of them are totally useless, how many are not?
Google opens Google Analytics Content Experiments to all, adds new tracking features too
August 7, 2012
After rolling out Google Analytics Content Experiments to a select few at the start of June, Google has today opened the feature to all site owners, letting users test different layouts, ...
Social Sharing Report for Google Analytics - Analytics Talk
August 18, 2012
A friend recently asked me for a Google Analytics report that shows which content is getting shared on a site and on which social networks it’s being shared on.
Google Puts Nail In The Coffin For Old Version Of Analytics, Places Emphasis On Real Time | TechCrun
July 31, 2012
In a move that struck fear in the hearts of under-educated web editors everywhere, Google announced today that it will remove the old version of Google Analytics tomorrow. After releasing a new version focused on real time analytics in September, Google has kept a link to the old version, which it h...
Let Us Know How To Make Social More Useful For You - Analytics Blog
July 19, 2012
Google Analytics users are a digitally savvy bunch. As such we’re lucky to have a passionate community of marketers, analysts and developers that follow us across social platforms. Thousands of you read our blog posts, Tweets, and Google+ updates daily and we use always use engagement data to refine...
Moving Google Analytics Forward - Retiring the old version - Analytics Blog
July 18, 2012
After a year of supporting both the old and new versions of Analytics, we are now fully transitioning and leaving the old version behind. This means that as of tomorrow we’ll be removing the link to the previous version which sits at the bottom of Google Analytics pages and all your analysis will ta...
VerticalResponse Email Marketing Blog for Small Business: How to Get the Most Out of Google Analytic
July 17, 2012
Google Analytics, (or GA for those in the know), is the true alpha male of its division - The name has become synonymous with free web analytics tools. If, like most small business owners, GA is your tracking dashboard of...
Mobile Will Require Advertisers To Redefine How They Measure Success - Analytics Blog
July 14, 2012
Check out this interview with Kerri Smith, Director of Mobility at iProspect on how Mobile is changing how advertisers measure success.
How WBC Uses Advanced Segments To Boost E-commerce Conversion Rate By More Than 12% - Analytics Blog
July 13, 2012
Are you using Advanced Segments to increase conversation rate? Learn how WBC did ...and increased their E-commerce conversion rate by >12%.
Mobile Websites vs Responsive Design: What’s the right solution for your business? - Analytics Blog
July 11, 2012
Today on the blog, we explore when to use a mobile site vs. responsive design. Some visuals in the post help make this simple to see.